I'm all for edgy rock music being used it commercials.. it adds another layer of texture to the spot. Let's take the latest commercial for the NHL All Star game, taking place on January 30th here. A pretty cool bit showcasing some of the NHL's biggest stars. Listen closely to the music. The song that plays is Switchfoot's "Meant to Live." A catchy song that helped the band achieve mainstream success. Want to know what year this song was released? 2003. That's right. 2003! Marc Messier was still in the league in 2003. Sidney Crosby, the NHL's biggest name, was still playing at Shattuck St. Mary's before playing juniors in Canada. Couldn't the NHL have found a more recent song to go along with their commercial? Don't even get me started on the fact that Vancouver's Roberto Luongo, while featured in the commercial, isn't even participating in the game itself. Once again it's one step forward, two step back. I guess Robin Scherbatsky was right when she said, "The 80s didn't come to Canada til like '93." The trend continues.
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